Developing projects together
Examples of the joint projects include the digital tear-off calendar Elke dag kunst (Art every day), the leerlingenvervoer (public transport) project, and Ede kijkt kunst (Ede looks at art). The museum is also closely involved with De Smaak van Van Gogh (The taste of Van Gogh), an initiative by the Municipality that brings together nature, art, and food. As part of this initiative, numerous events, shows, and Van Gogh products are being launched to commemorate Van Gogh Year 2015. The Kröller-Müller Museum is assisting with the development and promotion of De Smaak van Van Gogh, and will continue to do so after 2015 as well.
'We want to encourage the inhabitants of Ede to get involved at the Kröller-Müller Museum,' the mayor of Ede, Cees van der Knaap, explains. 'Many of our inhabitants don't know that this top-quality museum is just around the corner! It's also important that we are able to help the museum connect with the businesses and educational institutions of Ede. In turn, we can benefit from the museum's strong brand and international reputation to strengthen our living and business climate and make use of the museum's expertise for developing our city marketing. It's a win-win situation.'
To the website of Ede